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Guitar Center Ecommerce website

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THE CHALLENGE

Guitarcenter.com faced a monumental challenge in that the site was existing on obsolete proprietary software that was 8+ years old and managed by a third-party vendor. The visual design was outdated; content was disparate and the smallest changes required LOE and budget.

THE SOLUTION

The entire site was redesigned and migrated to a new ATG platform creating a seamless omni-channel user experience. Product pages were redesigned with larger photography, a cleaner user-friendly layout and enhanced content.

THE OUTCOME

After many rounds of user testing, the feedback for the new site was very positive in every aspect. Users loved the new clean layout, the use of white space and the larger images. Having the site on ATG improved the load time of the site and allowed for customizable content, dynamic targeting and personalization.

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